The LiveHire value “Reach. Hire.” creates the idea that if you can’t reach the moon you can show the drive to try another way. The person riding a rocket up to touch the moon shows the creativity someone can exhibit to get that little bit farther to achieve their goals. The cat miming the person’s act of reaching exhibits how you can teach and inspire others by your focus and dedication to push that little bit farther to reach your goals. Then again, we might have just added the cat because we have a little animal obsession here at LiveHire.