Branding for freda made



Frankie Good Stuff Awards Winner 2017 

Craft Category

by Frankie Magazine



What is freda made

freda made is my own handmade leather craft online business in 2017 and I only make sea creatures. All of fredamade’s animals are made in Australia and assembled by hand myself.

Design idea

The idea of the freda made brand is bold and simple so that it is scalible across different media. The boldness of the design mostly came from the leather animal images, as they are unique and recognisable. A hand brushed font logo is the idea of “hand made craft”


freda made features

Here are the feature articles for freda made:

Creative boom

The Creative Blog

Brown Paper Bag

Licorne magazine

Trend Hunter